Now more than ever it is important to harness technology when selling a home. So how do real estate agents use technology to sell a home? Obviously harnessing the internet in as many ways as possible will attract potential buyers to your property. Here are 3 ways to use the internet to draw buyers to your home.
This one may seem simple, but make sure the data is entered correctly with your real estate board (on the MLS system). Agents representing buyers help them by setting up automated property searches and your home will not come up if the search is set up to include a feature that is not entered properly to begin with by the listing agent. Now let's get the more exciting stuff. A professionally produced video is critical (professional photos is a given). A well done video not only includes information on your home, but also includes information about the location and neighborhood. It should be filmed professionally with either a voiceover or background music. Drone video could also be incorporated into the video to highlight views and the locations. Last but not least include a floor plan with virtual walkthrough of the property. Including a floor plan really helps buyers to understand how the rooms are interconnected. A professionally measured home could also keep you the seller out of hot water if there is ever a dispute over the size of the home you are selling. The floor plan should be included online as one of the photos for your home so that people actually see it.
Social media such as Youtube, Instagram and Facebook should be used to direct internet traffic back to the online listing.
If you are interested in seeing some of these online tools I will link below to some of the videos, virtual walkthroughs for a few sold homes.
My name is David Setton with Oakwyn Realty and Answers in Real Estate. I specialize in marketing homes in Vancouver West. You can reach me at 604-808-9796.