Click here to learn more about my services. How much effort is your realtor investing into selling your home? I can't tell you how many times that I walk into an open house and the listing agent representing the seller will hand me a one page black and white MLS sheet with a bunch of statistics on it. How is this going to help you as a seller? I can tell you one thing - it is not going to create an emotional response from prospective buyers.
One thing I learned working as a developer is how to market a home. You have to create that emotional response! You want potential buyers to imagine themselves living in your home and in your community.
As a developer we would often have to pre-sell our homes in advance of having anything to show. We would be selling from a floor plan, using view photos and a scale model of the building.
This is why I include lifestyle photos in my brochure. I include an area map so people know where the home is in relation to other amenities. My photos are all taken at dusk using HDR photography. I put the home first, not my services or myself. Many realtors, if they go to the trouble of producing a brochure, will have a big photo of themselves covering the front of it.
I always include a floor plan, because this helps people understand how the different spaces in the home relate to one another and how they are going to lay out their furniture.
My name is David Setton with TRG Realty and Answers in Real Estate. If this kind of marketing appeals to you, please give me a call at 640-808-9796. For more information on my services please click on the link below or above depending on where you are watching this on Facebook or Youtube. Thanks you some much for your time today.
Has a real estate agent met with you to sell your home and told you the he has buyers looking to purchase your home? This could be the oldest line in the book and one that should immediately ring alarm bells in your head.
The truth is, all real estate agents have buyers. But what is he really saying? Is he saying that he has a buyer ready to bring an offer to you today without putting your home on the market? It’s possible, but that wouldn’t serve you, because you should want to expose your home to the largest market possible.
The truth is this doesn’t serve the realtor either because he wants the listing to expose his services to the largest possible market also.
Let’s just say the listing agent (the agent marketing your home) does convince you to let him put your home on the market and he ends up bringing you a buyer. Chances are, this buyer wandered into his open house unrepresented.
At this point, it is still not ideal to have him sell the home to his own buyer. Why?
Because it could be a conflict of interest. When you stop to think about it, could this real estate agent truly represent both the buyer and seller when the buyer wants to buy the property for as little as possible and the seller want to sell for a top price? The agent then becomes a mediator, trying to act as impartial as possible. It can be done, but in short, buyers and sellers should have their own independent representation.
The questions to ask a realtor, is not whether or not he has buyers, but what is he going to do to market your home? Is he going to have a floor plan of the home drawn up to attract buyers trying to decide which open houses to visit? Will he use a professional photographer to capture not only the eyes but the hearts of potential buyers? Will he produce virtual tours shown on the internet so that buyers come mentally prepared to buy when they visit? What is his or her background and track record? Does he have a website and if so how many people visit the website every day?
The next time a realtor tells you he has a buyer interested in your home, interview another agent. Don’t fall for the oldest line in the book.
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